MisuraEmme to showcase bespoke production at Chinese event for first time
Customisable solutions with a strong identity will take centre stage at the event in China, offering a snapshot of the brand’s new take on contemporary living
MisuraEmme has spent the last year working to expand its business on the international sphere – and that strategy is set to reach its climax with the brand’s debut appearance at Salone del Mobile.Milano Shanghai. Now in its third edition, the event is recognised as an established platform showcasing the best of Italian manufacturing. And with only a select group of companies able to take part, it’s seen by the Como-based company as the perfect way to introduce the Chinese public to its bespoke range, including both new models and classic pieces.
MisuraEmme’s 80m2 stand in the Western Hall will feature a range of customisable solutions, all of which share a strong identity. Originality and creativity will be on show across the three display areas, contained within an elegant Grey Fumé structure which helps to conceal the interior, preparing the visitor to admire the natural shades and warm, earthy colours used for the living room, dining room and bedroom areas.