MATERIALMESSAGE. A Laufen project by Snarkitecture
LAUFEN tells its story at the FuoriSalone through the eyes of the New York-based studio Snarkitecture: from the clay to the finished ceramic product, an installation reveals the key to LAUFEN’s success.
During the FuoriSalone 2019, Laufen presents an installation by the visionary New York-based group Snarkitecture, a creative, original way of narrating the company, on the borderline between art and architecture. The location is Teatro Arsenale, in a building that dates back to 1272, at Carrobbio, inside the 5Vie district in the historical centre of Milan, now an avant-garde hotbed of cultural initiatives.
Snarkitecture reveals Laufen through a conceptual and experiential itinerary that breaks down and reassembles the material, identifying the dynamic of metamorphosis as the most precious though intangible element of the know- how of the Swiss company that has operated for 128 years on the highest levels in the design and production of bath fixtures. Snarkitecture plays with the various stages of the material, conveying a sense of the process of transformation masterfully enacted by Laufen.