Draga & Aurel chooses Keywords Design Relations for its activities of public relations and communication
Draga & Aurel
Milan, 14 May 2020 – Keywords Design Relations, the Italian agency of communication, marketing and consulting specialized in the design and furniture sector, expands its client portfolio and announces a new collaboration, starting this month, with the creative duo Draga & Aurel. Keywords will focus on the formulation and implementation of a communication strategy aimed at consolidating the position and visibility of this design firm, with its capsule collection Transparency Matters and the artistic project of Aurel K. Basedow inside the segments of design, art and luxury.
Founded in 2007 in Como, Italy, Draga & Aurel is a multidisciplinary design studio operating in the fields of furniture, textile and interior design. Draga Obradovic and Aurel K. Basedow have a versatile background, ranging from fashion to art to crafts: thanks to their original methods combined with an artistic approach to material and composition, Draga & Aurel have gained wide acclaim for their intelligent reinvention of vintage design works made to measure. Their debut at the Salone del Mobile in 2009 immediately launched them onto the international scene, laying the groundwork for fertile collaborations with important companies including the Italian manufacturer of leather furniture Baxter, the wallcovering brand Wall&Decò, and the American fashion retailer Anthropologie. Their interior design projects, like the Dimora delle Balze in Sicily and the Café & Bistro of Cannavacciuolo in Novara, have extended their refined aesthetic into the realm of hospitality and lifestyle.